Business Plan: Handmade Stationery – Customized Planners, Journals & Greeting Cards: 1. Executive Summary Business Name: Ink & Ivy Stationery Co. Business Type: Handmade & Customized Stationery Products Products: Personalized planners, bullet journals, notebooks, greeting cards Target Market: Students, professionals, gift buyers, event organizers, and stationery enthusiasts. Business Model: Direct-to-consumer online sales, bulk orders for events and corporate gifts, and occasional pop-up stalls at craft fairs. Vision: To bring back the art of thoughtful writing and planning through beautifully handcrafted stationery. Mission: To provide eco-friendly, personalized, and functional stationery that inspires creativity and productivity 2. Product Line a. Customized Planners Weekly, monthly, and daily layouts Options: Hardbound, ring-bound, refillable Add-ons: Stickers, bookmarks, pockets, quote pages b. Personal Journals & Notebooks Bullet journals, travel journals, gratitude journals Paper options: Dotted, lined, blank, recycled Cover customization: Names, quotes, artwork c. Greeting Cards For birthdays, weddings, holidays, and custom occasions Hand-lettered, watercolor, or printed illustrations Bulk packs or single designs d. Add-on Accessories Washi tapes, paperclips, stickers, pen loops, planner inserts 3. Market Analysis a. Target Audience Women aged 18–45 Students and academic planners Young professionals Gift shoppers Craft and art lovers b. Market Trends Rise in bullet journaling, analog productivity tools Growing preference for eco-friendly and handmade goods Social media interest in aesthetic, curated planners c. Competitive Advantage Fully personalized products High-quality paper and binding Hand-drawn or unique artwork Eco-friendly packaging and materials Gift-ready product presentation 4. Sales & Marketing Strategy a. Branding Elegant, artistic, nature-inspired visual identity Emphasis on mindfulness, creativity, and personalization b. Marketing Channels Instagram & Pinterest: Showcase aesthetics, reels, how-tos Etsy / Shopify Website: For product listing and sales Email Newsletter: Launch updates, journal prompts, discounts Craft Fairs / Pop-up Events: Local awareness and customer engagement Partnerships: Collaborate with mental health coaches, event planners, small gift shops c. Promotions Launch giveaways Seasonal collections (e.g., New Year planners, Valentine’s Day cards) Discounts for bulk/corporate/custom event orders 5. Operations Plan a. Production Process Design (manual or digital illustration) Printing and binding (in-house or small-scale outsourcing) Custom packaging (tags, ribbon, wrapping) Quality control and fulfillment b. Suppliers Art paper and recycled paper vendors Printing supplies (ink, stamps, printers) Binding supplies (threads, rings, leather/fabric covers) Eco-packaging materials (kraft boxes, jute strings, stickers) c. Location Home studio or shared art space initially Expansion to small workshop as orders increase 6. Financial Plan a. Startup Costs Item ...............................................................................................Estimated Cost Equipment (printer, cutter) ...............................................$800 Materials (paper, covers) .........................................................$500 Packaging supplies ...................................................................$300 Website & branding ....................................................................$400 Marketing & advertising ..........................................................$300 Miscellaneous / buffer ..........................................................$200 Total Startup Cost ....................................................................$2,500 b. Revenue Projections (Year 1) Product Avg. Price Units/Month Monthly Revenue Annual Revenue Planners ............ $25 50 $1,250 $15,000 Journals ............ $20 40 $800 $9,600 Greeting Cards ..... $5 100 $500 $6,000 Total Revenue .......................................................$2,550 $30,600 c. Break-even Point: Expected within 10–12 months based on conservative growth and consistent monthly sales. 7. Sustainability & Social Impact Use of recycled or tree-free paper Support local paper artisans or printers Offer journaling kits for school donation drives or mental health initiatives 8. Future Plans Launch a subscription box for seasonal stationery Offer design-your-own journal feature on website Collaborate with artists for limited edition collections Expand into corporate/customized gift stationery sets https://sappertask.com/pages/SapperTask2.0